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3 Success Factors of OMNI Channel Retail
By Zingerbee India
Date: 19-August-2018 | Blog No.002
There are 3 factors which are extremely critical to a successful Omni Channel eCommerce Business:
No.1 - TECHNOLOGY:
This must be consistently understood and remembered by the management team. No
compromises should be made in investing into the correct type of technology
needed for the business.
ECOMMERCE IS A TECHNOLOGY DRIVEN CONSUMER
SERVICE BUSINESS
No.2 - PEOPLE:
This business is people
dependent. Therefore, training and upgrading skills of existing team to handle
the business is critical. Hiring people with relevant experience to fill in the
gap area is equally important.
No.3 -
CONTENT:
eCommerce is a content driven business. The more relevant content we can generate, the more online visibility and presence is created for the brand. The key is to generate content which is relevant to the context and unique. Therefore, it is critical to ensure that a strong content team is setup which is constantly updating and creating content.
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