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Content Management is Supreme to your eCommerce Business
By Zingerbee India
Date: 14-March-2019 | Blog No.005
Content is king and profitability is guided in the long term by this strategic approach. It calls for concrete
priorities and an in-depth plan. It is not always simple and easy to create content that people choose to connect
with. It has got to benefit them in a way to connent with customers.
When Bill Gates said …
“CONTENT IS KING"
… He summarized the importance of content in the digital world. Content is a big parameter in deciding whether your website works or if it destined to fail. In the context of eCommerce content is like …
“A GREAT SALESMAN WHO PROVIDES ALL THE INFORMATION TO HIS CUSTOMERS AND TELLS CUSTOMERS THE BENEFITS OF BUYING HIS PRODUCTS."
You need to go beyond basic analysis of the audience; you need to construct comprehensive personas. That is how content that has meaning is made. And the material must be appropriate and consistent. Of course, together with certain other considerations, such as quality and value.
“CONSISTENT CONTENT GETS MORE PEOPLE INVOLVED WITH YOUR BRAND
RELEVANT CONTENT REACHES YOUR AUDIENCE ON A MORE PERSONAL LEVEL
"
And MOST IMPORTANTLY - High-quality content helps develop brand credibility and trust, contributing to more
customers. Content helps draw new consumers while also keeping previous customers happy. Repeat clients are the
guiding power behind businesses.
At Zingerbee© we believe that believe that content building is a scientific process combined with creative arts.
STAGE 1 - PROFILING CUSTOMERS
We profile your core customers and create personas.
This is done by extensive data analytics and research.
STAGE 2 - BUILD TEMPLATES
We create the templates for content communication. This is important to build consistency and fluency of content.
Your customers need to feel familiar when they are navigating your website and should not find the content easy to understand.
STEP 3 - OPTIMIZE SEO CONTENT
This is the most important aspect of online content building. OPtimized SEO content is what determines how search
engines perceive your website and therefore how they rank your website content.
Good SEO will yield good SERP (searching engine ranking page) scores for your website. Which means you will
be able to drive in more organic traffic into your website. That is eventually money saved and earned.
In summary, there are 3 types of content which is needed for your OMNI Channel business:
Zingerbee© has the expertise and the in-house tools a to help you build great content.
CALL US TODAY!
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