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Merchandizing - a Scientific Process to business optimization
By Zingerbee India
Date: 14-November-2019 | Blog No.006
That Merchandizing is a scientific process is an absolute truth. Zingerbee© Data Analytics Tool helps brands find an optimized balance between right Products to sell and the right Quantities to buy.
We do this by following a scientific approach to the entire merchandizing process. Our process has helped our clients increase their sales and profitability.
1 - Inventory Planning
To optimize your return on investment and meet customer demand, our merchandise planning is a data-driven approach
to selecting, buying, displaying, and selling products.
The preparation of merchandise aims to fulfil market demand by making available the best merchandise at the right locations, times, prices, and volumes.
2 - Assortment Planning
Follow a targeted method of choosing the collection of products backed by data analytics, that will be sold in
specific locations (localization) and during specific time periods (seasonality).
It considers the financial priorities and seasonality of the selection of the product in such a manner that
the result benefits both you and your customers. Our data analytics helps you address these critical questions
for an optimized assortment planning process:
3 - Sales Forecasting
Effective judgments depend on good data
Avoid predicting one revenue figure for the whole year while forecasting sales. Follow a more granular and accurate monthly cost - revenue forecast model that provides a much more detailed forecast to base decisions on.
Avoid predicting one revenue figure for the whole year while forecasting sales. Follow a more granular and accurate monthly cost - revenue forecast model that provides a much more detailed forecast to base decisions on.
At Zingerbee© We provide 3 separate outcomes from our forecasting model. it is important to plan three
cash flow forecasts, we vary the percentage of revenue or other figures and derive a pessimistic, optimistic,
and realistic model. The pessimistic vision can be the worst-case scenario and your strategy must be demonstrated
to have sufficient capital and stamina to get through the situation. You are in fine shape if it turns out that
the final findings are better than that.
4 - Planogram
You get performance-enhancing planograms perfectly provided every single time with
Zingerbee© Planogram Production Services.
Our Data Analytics based on data from retailers across the world helps us to constantly improve best practices to produce planograms that our clients can rely upon. Data Analytics and human ergonomics underpin our experience in creating optimized Planograms.
5 - Pricing and Margin Management
Zingerbee© Pricing Analytics tool tracks, monitors, and analyzes data of how
your competitors’ price.
This helps you to adjust your pricing decisions. Product pricing generally witnesses rapid changes
during the sales seasons; it is critical for retail brands to constantly monitor their product pricing
levels and to map it with their customers’ consumption. Zingerbee© Pricing Analytics
helps you monitor your sales throughput to your pricing strategy and the current market pricing trends for products.
Zingerbee© data analytics algorithms calculate the margin requirements for all your
listed products. This means that you can monitor your gross margin requirements at a granular level on real
time basis and based on this data you can make decisions to affect your product pricing strategy.
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We have an extensive library of industry-based research and data analytics reports. Zingerbee© research and analytics team are constantly monitoring and updating industry-based reports related to OMNI Channel eCommerce business.
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