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Bursting #6 Myths About Social Media and Social Selling
By Zingerbee India
Date: 26-January-2020 | Blog No.007
Everyone want to be on Social Media. Everyone knows Social Media is an immensely powerful medium. And everyone thinks it is “easy” to be on Social Media and use it to their advantage. That is not so, let us debunk #6 Myths about Social Media and Social Media Selling (Social Selling).
“SOCIAL MEDIA IS A DOUBLE-EDGED SWORD; IT CUTS BOTH WAYS …
IT CAN MAKE YOUR BRAND BIG AND IT CAN DECIMATE YOUR BRAND OVERNIGHT”
We have seen that these #6 myths or misconceptions about Social Media and Social Selling is quite common.
And we have often seen brands making a hash out of their Social Media presence.
Read on …
Myth #1: Social Media Community can grow overnight
Let us put it simply, unless you are spending enormous amounts of money on traditional media, your social media
community will not grow overnight. It just does not happen, despite what people may say.
We cannot but emphasize the value of launching your social media campaigns as soon as possible. It takes time
to build the brand's social media identity and discover the core target markets who can evolve into a
revenue-generating social media network.
Growing Social Media Community is a time and resource consuming process. If done correctly, the benefits
are enormous.
“THERE ARE NO SHORTCUTS TO GROW YOUR SOCIAL MEDIA PRESENCE”
Myth #2: Having social media presence will increase sales
That is what Social Media Companies would like you to believe. Some (not may) run amazingly effective
and efficient Social Media campaigns and get sales.
Majority have seen failures. If it were that easy, everyone around you would tell you they were making millions from their Social Media Selling campaigns.
“SOCIAL MEDIA COMMUNITY BUILDING PAYOUTS TAKE TIME”
But this can be done, and we at Zingerbee© have done this for our clients. It takes a lot of scientific data analytics, smart thinking and out of the box creativity to get there.
Myth #3: More followers means more sales
Not every Digital Marketing agency will tell you this. A quick audit of any Social Media account with a
large following base immediately reveals the truth about quality of the “follower”.
Large following never converts to sale unless you build an interactive community. What is more important than having large followings is the quality of your followers.
“BUILD COMMUNITY NOT FOLLOWERS”
Myth #4: You need to be highly active on Social Media
Flooding your follower timeline with posts is not a good way to impress them.
It is what we call spamming. Build an active Social Media community with engaging content.
If your customers want information from you about something, they will ask you,
just make it easy for them to reach out to you.
“TALK LESS … TALK SENSE
&
LISTEN MORE ON SOCIAL MEDIA”
Myth #5: Hashtags are essential for Social Media Campaigns
Admit it, when was the last time you came across a #Hashtag from any business sales campaign going viral.
Hashtags work, but not for commercial Social Media Campaigns. Despite what Digital Marketing agencies and “Gurus” may tell you, the fact remains Hashtags do not work for businesses. They work well for politicians, entertainment, and activists, but seldom for businesses.
“GOOD CONTENT IS NOT JUST COMING UP WITH A SNAPPY #HASHTAG”
Myth #6: Anyone can manage Social Media Marketing
Most people think managing a brand on Social Media is as easy as operating their personal Social Media handles.
Let us assure you it is not.
If you want customers and business partners to be enthusiastic about your brand's marketing efforts and
approach to its business narrative, then social needs to be given the same degree of attention as any
commercial promotional strategy.
The market was literally filled by unqualified marketers who lack corporate reputation and creative means.
Instead, they deliver inexpensive, cookie-cutting social marketing that gives little to no business relevance.
Worse still, some of these agencies are buying artificial bots to like, share, retweet and even comment on
their client's company pages and social posts to create an idea that they have magically created support for the brand.
“SOCIAL MEDIA IS A DOUBLE-EDGED SWORD ...
DON’T PLACE IT IN THE HANDS OF THE WRONG PERSON TO WIELD”
CALL US TODAY! We are here to help you with a winning Social Media strategy.
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