Digital Marketing is very logic driven activity. And it takes time to and patience to get it optimized and results driven. Every activity under Digital Marketing is a distinctly separate medium with its own nuances. Search Engine Marketing (SEM) and Display Advertising are as different as Newspaper classifieds and Outdoor Hoardings.

Over the years the competition in the Digital space has become fierce. Every brand, every digital agency is clamoring for the same space to promote and sell their products and services. This has led the rise in the cost of Digital Marketing. This is the primary reason Digital Marketing has become expensive, brands and advertisers often seek out the most obvious and “lowest hanging fruits” to target.

Let us debunk 6 Myths about Social Media and Social Media Selling (Social Selling).

Myth #1: Social Media Community can grow overnight

Let us put it simply, unless you are spending enormous amounts of money on traditional media, your social media community will not grow overnight. It just does not happen, despite what people may say.

We cannot emphasize the value of launching your social media campaigns as soon as possible. It takes time to build the brand's social media identity and discover the core target markets who can evolve into a revenue-generating social media network.

Growing Social Media Community is a time and resource consuming process. If done correctly, the benefits are enormous.

Myth #2: Having social media presence will increase sales

That is what Social Media Companies would like you to believe. Some (not may) run amazingly effective and efficient Social Media campaigns and get sales. Majority have seen failures. If it were that easy, everyone around you would tell you they were making millions from their Social Media Selling campaigns.

But this can be done, and we atZingerbee^© have done this for our clients. It takes a lot of scientific data analytics, smart thinking and out of the box creativity to get there.

Myth #3: More followers means more sales

Not every Digital Marketing agency will tell you this. A quick audit of any Social Media account with a large following base immediately reveals the truth about quality of the “follower”. Large following never converts to sale unless you build an interactive community. What is more important than having large followings is the quality of your followers.

Myth #4: You need to be highly active on Social Media

Flooding your follower timeline with posts is not a good way to impress them. It is what we call spamming. Build an active Social Media community with engaging content. If your customers want information from you about something, they will ask you, just make it easy for them to reach out to you.

Myth #5: Hashtags are essential for Social Media Campaigns

Admit it, when was the last time you came across a #Hashtag from any business sales campaign going viral. Hashtags work, but not for commercial Social Media Campaigns. Despite what Digital Marketing agencies and “Gurus” may tell you, the fact remains Hashtags do not work for businesses. They work well for politicians, entertainment, and activists, but seldom for businesses.

Myth #6: Anyone can manage Social Media Marketing

If you want customers and business partners to be enthusiastic about your brand's marketing efforts and approach to its business narrative, then social needs to be given the same degree of attention as any commercial promotional strategy. The market was literally filled by unqualified marketers who lack corporate reputation and creative means. Instead, they deliver inexpensive, cookie-cutting social marketing that gives little to no business relevance. Worse still, some of these agencies are buying artificial bots to like, share, retweet and even comment on their client's company pages and social posts to create an idea that they have magically created support for the brand.

Here are 3 particularly important facts you need to remember:

FACT #1: Dissatisfied customer are 90 times more likely to go online and post about their “bad” experience, than satisfied customers.

FACT #2: When buying products and services, the 2^nd most important factor for customers after the price is to check the reputation of the seller and product reviews.

FACT #3: It is easy for your business rivals to create negative perception about your products and services on the internet.

The importance ofOnline Reputation Management (ORM) cannot be emphasized. And your Reputation must be managed with care and tact. There are countless agencies who are available today who work on ORM.

Most claim enormous success for their clients. Most claim they can suppress “negative” reviews and posts because of their close “relationship” with Big Tech companies. A handful of agencies do exceptionally good work and have a holistic view to managing online reputation. But these are a few, most ORM companies unfortunately make tall claims. This is easily verified by simple online check of reviews and ratings these ORM companies claim to have helped.

In simple terms, ORM is for the long haul and it is an intense activity. And you cannot stop your customers from posting reviews and comments about your products and services. It is the opposite; you want your customers to speak about you. This is what we call User Generated Content (UGC). UGC is worth in gold when you consider what it does to enhance your SEO and your brand reputation.

Countering negative reviews and feedback cannot and should not be done by questionable means. It is a long-haul process and when done correctly, it is a great opportunity for your dissatisfied customers to become loyal customers. That is what we at Zingerbee^© believe and work on with our clients to manage their ORM.

Final thought, when you do come across your competition trying to create negative feedback about your products and services, do not do a tit-for-tat. Get in touch with us, atZingerbee^© we have the necessary means to handle the situation online with concerned online platforms and we have a strong legal team backing you to protect you from reputation hacking.

Are online Blogs, News features, Advertorials and Webinars important?

The answer is a simple YES. They are important.

From an SEO perspective the more genuine backlinks which are created, the more search engines rate your website higher and important. Content is the key to online visibility. The more your brand gets featured organically, the more your brand reputation grows.

What is worth gold is getting user generated content which speaks about your products and services. The more independent and free content you can generate for your brand, the better.

Is there a quick and easy process to generating this?

The answer is a simple NO.

This is a long-haul and systematic process. Your content library must be built over time. It must be relevant and engaging. At Zingerbee^© we ensure that our clients build their in-house capacity to manage their content building activity across Online Media platforms. We focus and emphasis on User Generated Content and only get our clients to spend on generating content when our data analytics show it will pay dividends.