We believe merchandizing is a scientific process. Zingerbee^© Data Analytics Tool helps brands find an optimized balance between right Products to sell and the right Quantities to buy. We do this by following a scientific approach to the entire merchandizing process. Our process has helped our clients increase their sales and profitability.

·        Inventory Planning: To optimize your return on investment and meet customer demand, our merchandise planning is a data-driven approach to selecting, buying, displaying, and selling products. The preparation of merchandise aims to fulfil market demand by making available the best merchandise at the right locations, times, prices, and volumes.

·        Assortment Planning: We follow a targeted method of choosing the collection of products backed by data analytics, that will be sold in specific locations (localization) and during specific time periods (seasonality). It considers the financial priorities and seasonality of the selection of the product in such a manner that the result benefits both you and your customers. Our data analytics helps you address these critical questions for an optimized assortment planning process:

1.      What SKUs will drive profitability?

2.      What key items are essential to your business?

3.      How does your assortment compare to competition?

4.      How original are the items within your assortment and how much is duplication?

·        Sales Forecasting:  Effective judgments depend on good data
Instead of predicting one revenue figure for the whole year while forecasting sales, we prefer a more granular and a more accurate monthly cost and revenue forecast model which provides you a much more detailed forecast to base your decisions on. We provide 3 separate outcomes from our forecasting model. it is important to plan three cash flow forecasts, we vary the percentage of revenue or other figures and derive a pessimistic, optimistic, and realistic model. The pessimistic vision can be the worst-case scenario and your strategy must be demonstrated to have sufficient capital and stamina to get through the situation. You are in fine shape if it turns out that the final findings are better than that!

·        Planogram: You get performance-enhancing planograms perfectly provided every single time with Zingerbee^© Planogram Production Services. Our Data Analytics based on data from retailers across the world helps us to constantly improve best practices to produce planograms that our clients can rely upon. Data Analytics and human ergonomics underpin our experience in creating optimized Planograms.

·        Pricing and Margin Management:Zingerbee^© Pricing Analytics tool tracks, monitors, and analyzes data of how your competitors’ price to adjust your pricing decisions. Product pricing generally witnesses rapid changes during the sales seasons; it is critical for retail brands to constantly monitor their product pricing levels and to map it with their customers’ consumption. Zingerbee^© Pricing Analytics helps you monitor your sales throughput to your pricing strategy and the current market pricing trends for products.
Zingerbee^© data analytics algorithms calculate the margin requirements for all your listed products. This means that you can monitor your gross margin requirements at a granular level on real time basis and based on this data you can make decisions to effect your product pricing strategy.

You can depend on the expertise we have acquired from over 50+ eCommerce ventures, regardless of the platform on which you are selling or setting up your Online Store. At Zingerbee^© we minimize risks and help optimize your Online Store. Our 360° hands-on approach to consulting ensures we get into problem solving every aspect of your business.

·        Marketplace Management (B2B2C): There are numerous consulting services which are there providing Marketplace Management services. However, there are none which will help you navigate the pitfalls of working with Marketplaces. At Zingerbee we help our clients understand how to utilize their presence on B2B2C platforms can be used to enhance their B2C (own eCommerce Store) and their Retail stores.

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WE WORK FOR OUR CLIENTS AND NOT FOR THE MARKETPLACES

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1.      Hygiene Services – Product Digitization: We believe these services are basis to any eCommerce business and we offer it all to our clients:

❶ PHOTOGRAPHY   ❷ CONTENT BUILDING    ❸PRODUCT LISTING   ❹ ADVERTISING

We help in quick starting the listing and selling process on Marketplaces with the above services. However, our objective is to make our Clients Self-Reliant. These core activities which are needed for all OMNI channel activities and we help our clients build these capabilities in-house. Zingerbee^© works with Clients to become independent and cost effective in digitizing their product catalogue.

2.      Leverage B2B2C Presence: This is the core of being present on Marketplace Platforms. The capability of leveraging your presence across multiple selling points to enhance your own eCommerce web store and retail stores. Let us admit it, when you are listed on Marketplaces, you are amongst numerous other sellers jostling within the same space. And Marketplaces have their own business strategies and priorities which often do not align with your business requirements.
This is the core strength of Zingerbee^©, we have the business tools and the experience to ensure that you are able to leverage your presence and investments with the Marketplace Platforms to expand your own eCommerce store and retail stores.

3.      Marketing on B2B2C Platforms: To stand out amongst numerous sellers in these Marketplaces, you will be encouraged by the Marketplaces to advertise within their platforms. This is logical, however often ineffective. Marketplace internal advertising algorithms are stacked up to prioritize their “preferred sellers” and private labels.Zingerbee© Data Analytics helps you optimize your Marketplace advertising spends. We will tell you precisely when to advertise, where to advertise and how much to spend. Most importantly we will tell you when to STOP and SAVE your money.

·        Your eCommerce Store (B2C): Building your own eCommerce store is easy? Can you make “millions” from your eCommerce Store? The answer is always right in front of us; however, it is seldom told to you by consultants.

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IF BUILDING AND RUNNING YOUR OWN ECOMMERCE STORE WAS THAT EASY, EVERYONE COULD BUILD THE NEXT AMAZON.COM

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At Zingerbee^© we will not tell you it is easy and quick to build and operate your own eCommerce Store if you want to be a serious eCommerce player. We will tell always remind you that …

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BUILDING AND RUNNING YOUR OWN SUCCESSFUL ECOMMERCE STORE WILL TAKE TIME AND THERE ARE NO SHORTCUTS TO THIS BUSINESS.

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1.      Technology Services: At Zingerbee^©, we believe in custom built technology assets for our clients. “One size does not fit all”; each business is different from the other and this needs to be addressed with technology assets which help to grow your business. We provide custom built solutions which provide long term solutions to your business operations and which are scalable as your business grows with time. What you do not need are technology products which outgrow your business ever so often, or “FREE” off the shelf technology products which are “NOT FREE” anymore when you being to scale up.

2.      Digital Marketing Services: This is a vast subject which has been layered with complex terminologies and technical jargons. Digital Marketing is not complex or difficult to manage. At the end, it is just like any other marketing activity. The effectiveness of your online marketing depends on how you can use the vast amounts of data available and your understanding of the online consumer behavior. At Zingerbee© we believe that our clients should be made self-reliant in running their own Digital Marketing. No one know your products and services better than you. We help our clients build their in-house Digital Marketing capabilities. This help you save money and become more effective in your sales conversions.

·        Your B2B eCommerce Engine: Business to Business eCommerce is a specialized and complex service. Each industry has its own unique requirements and business dynamics. At Zingerbee^© we have worked with multiple clients across industries to help them build their B2B eCommerce Engines.
The key to building a successful B2B eCommerce Engine is getting deep insights on how the specific industry works and its business dynamics. Building a B2B eCommerce Engine is a long drawn and complex process and requires out of box solutions, which we at Zingerbee^© excel at.

Give us a call, we would be keen to understand more about your industry and your specific needs for a B2B eCommerce Engine.

• TV Selling Services: Selling on Television is highly specialized. Not all products meet the requirements of the TV sales industry. At Zingerbee^© we partner will all the major TV Selling companies in India. We help our clients design and source tailor made products which meet the requirements of these TV Sales Channels. We are backed with years of experience and success in selling across these TV Sales Channels.

Increasing consumer demands are amplifying the difficulty of digital transactions and undermining conventional infrastructures. Each transaction can make a difference when the competition is intense. Legacy retail networks, however, lack the capacity to recognize, engage and respond to customer on multiple platforms.

It restricts retailers' ability to offer differentiated consumer service or ambitions for global expansion. Retailers need the flexibility to target consumers through various platforms, with lean management structures to fulfil consumer needs when handling back-end complexities. At Zingerbee© we recognize this need, and we are helping legacy retailers optimize their operations.

·        Retail Operations Optimization: This is the core strength of Zingerbee^©. We help Retailers build their operating efficiencies and transform their business into an OMNI Channel model. Our data analytics helps retailers quickly identify the issues in their operating process and we help re-tool them. How we do is …

1.      Digitize internal tasks that take up a lot of resources.

2.      Automate key company processes

3.      Digitize internal tasks that take resources.

4.      Automate main group procedures

5.      Personalize the interactions of customers

6.      Integrate physical and digital worlds

7.      Merchandising Optimization

8.      Optimize the team

·        Retail location: At Zingerbee^© we do not leave the choice to open a store at a location dependent on “gut feelings”. We provide our clients with data analytics and sales forecasting models for them to make an evaluated decision.
Retailers need to be where their rivals are flourishing, in this search strategic analytics are necessary. By analyzing market share and share of space, the right data will help a retailer to assess market expansion opportunities. From this knowledge, market penetration models can be built which show the most promising opportunities.
Like competitive data, deep demographic data is just as relevant. Retailers will easily equate the population around a shopping center, big mall or other possible location with what is known about their target buyers by providing access to demographic information that breaks down a particular population by age, income, gender, and more.
For even more detailed insight into surrounding markets, these data are then paired with psychographic profiles that detail the purchasing habits of a geographic region, or even a demographic group beyond a specific geographic area.

• Store Design & Build: Often Retail Store designs fail to impress customers, not because the retailer did not invest into the designing and building process, but simply because the ergonomics of the store design was flawed.
  Understanding the way humans interact in an enclosed environment when shopping is critical to designing a Retail store. This is more complex than said. The preference and interaction changes by gender, ethnicity, affluence, and age of the consumers. One Cookie Cutter design does not work in retail. The challenge is to design a store which retains all the ethos of the Retail Brand, and yet it can adopt to the core consumer demographics of a particular location. At Zingerbee^© we have the experience and the talent to design and build such stores.