Digitization of your products is critical to eCommerce. And a primary component to this is Product Photography and CGI rendering.

Photography of products is significant. In fact, it is so important that there could be a difference between making a sale and losing a lot of customers. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to make sure your images look brilliant.

Here are 8 important rules to follow when you are digitizing your product images:

1.   Show as many angles of your product as required

2.   Ensure your product primary images are high resolution so that the details of the products are visible to your customers

3.   Show all the color variations which are available

4.   Lighting during photography is critical; good and proper lighting can highlight the features of your product

5.   Edit the raw images to enhance them for web publication

6.   Add graphics and texts to your product images to enhance and explain your product benefits

7.   Make short videos to show 360 degrees views of your products, explain the benefits of your products and how to use your products.

8.   CGI rendering provides the best output product images; although CGI rendering is expensive, but it is highly recommended for products which have a lot of detailing, e.g. Jewelry

Zingerbee^© has been helping its clients to digitize their product content. We have a state-of-the-art imaging studio and image editing team. Our CGI and CAD rendering studio help you convert digital pixels into products images with extraordinary details.

Zingerbee^© believes that digitization of your product catalogue is a continuous process. The more content you generate, the more visibility you create and therefore more sales conversions you get. It is impractical and expensive to outsource the entire products digitization activity. Zingerbee^© helps its clients to begin the initial process of product digitization and simultaneously helps you setup your in-house digital studio and Standard Operating Process (SOP) to make you self-sufficient.

When Bill Gates said …

… He summarized the importance of content in the digital world. Content is a big parameter in deciding whether your website works or if it destined to fail. In the context of eCommerce content is like

Content is king and profitability is guided in the long term by this strategic approach. It calls for concrete priorities and an in-depth plan. It is not always simple and easy to create content that people choose to connect with. It has got to benefit them in a way.

You need to go beyond basic analysis of the audience; you need to construct comprehensive personas. That is how content that has meaning is made. And the material must be appropriate and consistent. Of course, together with certain other considerations, such as quality and value.

And MOST IMPORTANTLY - High-quality content helps develop brand credibility and trust, contributing to more customers. Content helps draw new consumers while also keeping previous customers happy. Repeat clients are the guiding power behind businesses.

At Zingerbee^© we believe that believe that content building is a scientific process combined with creative arts. In stage – 1 we profile your core customers and create personas. This is done by extensive data analytics and research.

In stage – 2 we create the templates for content communication. This is important to build consistency and fluency of content. Your customers need to feel familiar when they are navigating your website and should not find the content easy to understand.

In stage-3 the most important aspect of online content is built. SEO content – this is what determines how search engines perceive your website and therefore how they rank your website content. Good SEO will yield good SERP (searching engine ranking page) scores for your website. Which means you will be able to drive in more organic traffic into your website. That is eventually money saved and earned.

There are 3 types of content which is needed for your OMNI Channel business:

1.   Website content

2.   Social Media content

3.   Digital Marketing content

Zingerbee^© has the expertise and the in-house tools a to help you build great content.

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An often-ignored aspect of your digital assets is how you store it and its security. Additionally, you need to ensure that your digital assets are easily retrievable and shareable within your organization. Zingerbee^© Digital Asset Security (DAS) helps you achieve all these goals.

1.   Central Library: Zingerbee^© DAS functions as a consolidated library, offering a single, secure search system. This makes it easier to identify the most recent accepted variants of the content. Additionally, you can simply the workflow to as you tag and apply metadata and alt-data properties to the content before uploading to the web.

2.   Optimized Workflows: Keeping all your assets up-to-date and lets your content and digital marketing teams to manage their work. They can conveniently delegate, evaluate and authorize tasks, thereby doubling the Zingerbee^© DAS as a project management tool.

3.   Content Distribution: Your content creation team will distribute and offer digital assets to other team within your company for their use seamlessly. Additionally, Zingerbee^© DAS makes it possible to upload your content directly to your Social Media handles.